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Beth has an extensive background in brand building, advertising and research. Prior to co-founding CBA, which was acquired by Phoenix in 2004, Beth was the Director of the Brand Insight Group at Veridiem, Inc., a marketing software company. Prior to this, Beth's career was focused in the financial services category of Fleet Financial Group, Market Planning, which launched new segmentation plans for the Retail, Small Business, Commercial and Private Banking Divisions. Beth also worked as Research Director of Citibank where she managed the Development Lab and all technology R&D, launched a national new home banking program, and supervised all marketing research projects for national retail banking. Beth graduated from Manhattanville College with a Bachelor of Arts degree | 