Ben Cook is the director of our Division X and also serves as the chief instructor for Division X’s training group, Veritas Tactical, which provides training for military, law enforcement and civilians. He is also responsible for driving product development for both our Avurt and Veritas Tactical business units. Before joining us, Mr. Cook was the general manager in charge of all daily operations for BTB Inc., a sporting goods business generating $5.5 million in annual sales, between 2002 and 2004. He has more than 10 years of experience in the firearms industry where he has held various management and sales consulting positions. As a marketing consultant for Real Action Marker, a producer of simulation weapons for training, he tripled sales in less than one year. Mr. Cook holds an M.B.A. in marketing from the University of Colorado at Denver, a B.A. degree in behavioral science from the Metropolitan State College in Denver, Colorado, and a practitioner’s certification in project management from the University of Colorado at Denver. |