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It’s not often you meet someone who watches runway trends as often as she stays in touch with the latest news in health care. Beckie wears many hats at the agency, not the least of which is managing Blue Cross Blue Shield of Michigan’s (BCBSM) Blues Cruiser tour. If you ask her, Blue is definitely "in" this year.
Prior to joining John Bailey & Associates Inc., Public Relations (JB&A), Beckie was public relations and special events manager with Michigan's beloved Jacobson's. With this adding to her eleven years of experience in media relations and event production, Beckie brings creativity and forward thinking to all of her clients' projects. In addition to BCBSM, she has managed several high-profile projects for Marshall Field's including the introduction of Macy's to the Detroit market and a media tour for Patricia Field, styling guru for "Sex
and the City." Her efforts have found home on the front-pages of HOUR Detroit magazine, Pink magazine, The Detroit News and the Detroit Free Press.
Beckie also lends her penchant for media relations and expanding areas of expertise to the Macy's North and Area Agency on Aging 1-B accounts. She earned her bachelor of science degree from Eastern Michigan University, majoring in fashion merchandising and marketing. Beckie was honored in 2000 with a distinguished alumna of the year award from the college and is a member of the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC). She also serves as a Board Member for the Fashion Group International (FGI).
When she’s not spending early mornings and late nights at the office, Beckie is an award-winning scrapbooker and avid runner, carrying her fast-paced spirit in life out onto the streets of Livonia. She is truly devoted to her family, including her hockey-playing husband, Jay, and twin sister, Wendie. | 