|
Barbara is a seasoned marketing executive with significant consumer marketing and strategic consulting experience at top-tier brands such as American Express, Blue Nile, Accenture and Roundarch (a WPP Group and Deloitte Consulting joint venture). As the VP of Marketing at Blue Nile, Barbara led the online marketing, PR and front-end web design teams. At Roundarch, an eCRM consultancy, Barbara led the User Experience practice, drove sales pursuits and managed strategic projects at MCI and Autodesk. At American Express, she drove strategic initiatives for the company, launching co-branded and affinity card products in the U.S, Europe, Mexico and Australia. Barbara has a B.S. in Mathematics from Smith College and an MBA from IMD, Lausanne Switzerland. | 