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Over 15 years of experience in the on-line and internet marketing areas with primary focus on marketing, sales and communications in the information technology industry. This has included management positions for US and European companies working both in the US and in several European locations. Her primary market focus is the enterprise software and services market and has included market development for new technologies such as interactive marketing, e-Marketing, customer acquisitions and retention programs, Web based applications and knowledge based information systems. She has been involved in developing and executing market strategies both in Europe and the US, from start ups to multinational organizations has resulted in a detailed understanding of the strategies and tactics needed to succeed in new market areas. She also developed market strategies for clients and sales force for the challenging e-marketing area. Designed, managed and executed customer acquisition and development campaigns, viral marketing campaigns and loyalty programs for databases of up to 2 million email contacts and implemented integrated programs that utilized banner ads, outbound emails and offline marketing programs. | 