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Barbara Walters Price joined Mercer Capital in 1983. She currently serves as the senior vice president of marketing and is a member of the firm’s board of directors. Mercer Capital is a premier business valuation and investment banking firm serving a national and international clientele. Business valuation services are provided for a wide variety of needs, including but not limited to corporate valuation services, tax compliance, litigation support, financial statement reporting compliance, and employee stock ownership plans. Clients range from public to private, from smaller companies to large multi-nationals in a broad range of industries as well as numerous governmental agencies. In addition, Mercer Capital provides investment banking and corporate advisory services including sell-side and buy-side merger & acquisition representation, fairness opinions, solvency opinions, business interest and securities valuation, and board presentations, among others. Since joining Mercer Capital, Ms. Price has been instrumental in developing and implementing the marketing strategy for the firm. She oversees all marketing functions, including product development, overseeing the firm’s electronic marketing efforts including supervision of web site design and maintenance, speaking engagements, corporate communications, web and live seminars, and business development, among others.In addition to her primary duties as the firm’s Senior Vice President of Marketing, Ms. Price also serves as the product manager for various products offered through Business Appraisal Support Solutions, a division of Mercer Capital. Ms. Price also serves as special project coordinator for Mercer Capital. Recent projects include self publishing three books, overseeing the redesign of Mercer Capital's web site, and the development of an interactive sales and marketing database. Ms. Price is an authority in professional services marketing, with a specialty in firms providing business valuation services, and regularly provides other professional service firms with marketing and product development advice and information. In addition, she publishes and speaks about professional service marketing topics to other professional service firms and organizations throughout the country. You can visit her blog, BW Price’s Marketing U, at www.bwprice.blogs.com. | 