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Bloch joined Retalix in 1983 and was made Executive VP, Chief Operating Officer - International after serving as VP of Product Development,. Following service as an officer in the Israeli Defense Forces (1975-79), Bloch worked with Wincor-Nixdorf and Wincor-Nixdorf Italy, developing PC-based point-of-sale products as Programmer and Product Manager from 1986 to 1988 and as a Product Manager from 1988 to 93. He earned a B.Sc. degree in Computer Science and Mathematics from the Hebrew University in 1993 | 