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Swartz joined the Double Fusion team as part of the acquisition of the in-game advertising agency, Eiko Media, of which she was a co-founder. Her introduction to video games came while working for Sony Ericsson, responsible for the development of their mobile content strategy for North America, which included licensing for wireless games such as Tony Hawk Pro Skater 4, Matt Hoffman BMX and Kelly Slater Pro Surfer. Her career began in electronic components, and she co-founded two start ups while completing her MBA in The Netherlands.
Swartz has a BS in Finance from the Stern School at NYU and an MBA from the Rotterdam School of Management in The Netherlands. | 