|
CEO of GasPedal and author of Word of Mouth Marketing: How Smart Companies Get People Talking, Andy is a 16-year veteran of the interactive marketing business, helping companies learn how to do better marketing. Andy teaches word of mouth marketing at Northwestern University, taught Entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark. He created the Word of Mouth Marketing Association (WOMMA) around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot com days, he ran the Association for Interactive Marketing. | 