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Fluid puts its future in Andy's hands. When Fluid decided to focus its business on online retail, Andy led the transition. When Fluid wanted to launch interactive merchandising products to complement its award-winning creative services, Andy drove the first generations of releases and customer wins. Whether it's supporting sales, overseeing product development, directing operations, staying in touch with clients, or positioning the way people perceive us, Andy helps Fluid get the right people, resources, and plan in place to get the job done.
Since taking the helm at Fluid, Andy has successfully balanced "the vision thing" with the bottom line. A goal that mirrors the one we help clients achieve on every project. From our marketing positioning to our product innovations to our press coverage, Andy shows the world how Fluid sets new standards for online retailer success. Andy is more than a voice of Fluid; he is part of its heart and soul.
Andy has been innovating online since the outset. He was at the forefront of charitable giving online as the founder and CEO of software as a service provider Chariteam (acquired by Kintera). Andy has also been the Director of Marketing at Kintana (acquired by Mercury) and a founding team member at Diba, Inc. (acquired by Sun Microsystems).
When not living and breathing to understand why people shop online, Andy can be found making his garden grow or watching his beloved Seattle Seawhawks or Mariners or Sonics. Andy holds a BA in Psychology from Stanford University.
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