Andrea is responsible for driving the strategy, development and profit & loss for Syndero products. Prior to joining Syndero, Andrea acted as Vice President of Marketing at Tilia (makers of the FoodSaver kitchen appliance), where she led a major product line upgrade effort and the launch of 91 new products in a year. She also established high-performance marketing teams and led retail, direct and online marketing efforts. Prior to that, Andrea was Vice President of Product Marketing for the Broderbund Kid's Studio, where she led a turnaround and the launch of #1 software brands such as Nickelodeon, Dr. Seuss and Carmen Sandiego. She also held senior consumer marketing positions at Disney, SegaSoft and SuperCuts. Andrea began her consumer goods marketing career at Clorox, managing the $175 MM Hidden Valley Ranch brand and leading other major new product launch efforts. Prior to that, she was a consultant with Arthur Andersen. Andrea earned an Master’s of Business Administration from UCLA and graduated Phi Beta Kappa with a Bachelor of Arts in Political Economy from UC Berkeley.