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In her 15-year marketing career, Amy has helped launch some of the largest and most successful brands in retail history. Adept at leveraging the power of new media in combination with traditional approaches, her wide variety of strategic marketing experience covers everything from brand strategy to public relations. Prior to Nimblefish, she spent more than ten years in various senior marketing roles at the Gap, working on the launches of babyGap, GapKids and Old Navy brands. In her role as senior creative director at Old Navy, she oversaw the brand’s direct marketing efforts, driving more than $100 million in incremental revenue with targeted media vehicles. Amy holds a bachelor’s degree in philosophy from the University of California at Berkeley. | 