Amy Eggen is responsible for leading and managing the company’s corporate marketing activities and operations. Her role includes developing the go-to-market strategy and tactics required to execute a comprehensive marketing plan that generated market awareness, drives customer acquisition, and positions Meteorlogix as the market leader of commercial weather services. Eggen brings a background rich in information technology marketing. She previously served as director of marketing for Lightning Rod Software and Innuity, where she defined, developed, and implemented results-oriented marketing programs to targeted constituencies. In addition, Eggen was responsible for the creation of corporate communications materials, partner marketing strategies, and public relations initiatives. She also has led various marketing efforts for Digi International and Globelle. Eggen holds a Bachelor of Arts degree from the University of Minnesota’s School of Journalism and Mass Communications in Minneapolis. |