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Amy Radin is Executive Vice President and Global Direct Banking Head for Citi's Global Consumer Group (GCG). In this role, she leads strategy to position Citi to be the best global direct bank. She partners with business, operations, and technology leaders across the markets comprising Citi's consumer franchise to ensure that the Internet-based delivery of products and services is integrated with the customer experience in both traditional and emerging distribution models. Amy is a member of the Citigroup Management Committee and the GCG Planning Group.
Most recently, Amy served as Chief Innovation Officer for the GCG, a role she originated in 2005 to realize new business opportunities arising from evolving consumer, technology, and marketplace trends. Her team's efforts have positioned Citi as a thought leader at the forefront of industry trends--including contactless credit, debit, and alternative form payments, mobile payments, and P2P money transfers--supported the launch of a global transit business, and strengthened the firm's culture of innovation in support of organic growth priorities.
Previously, Amy was a member of the Citi Cards NA executive team where she led Cards' e-Business and payment innovation initiatives for five years, and established the Customer Engagement function, which encompassed strategy, marketing, distribution, and loyalty programs for one of the world's leading credit card franchises.
She began her career at American Express, where over the course of 13 years she held a variety of positions in general management, customer loyalty, new product development, and channel management.
Amy received her M.B.A. in Marketing from The Wharton School and a B.A., College of Letters and Spanish, from Wesleyan University. Amy is a Trustee of the The Healthcare Chaplaincy and a member of its Executive Committee.
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