Allen H. Gharapetian has served as the Vice President of Marketing since February 2008. In this role, he is responsible for devising and implementing the company’s strategic and tactical plans in corporate marketing, branding and marketing communications, including advertising, public relations, graphics, and market research. Mr. Gharapetian brings more than 17 years of consumer marketing and business management experience in consumer electronics and computer peripherals to SRS Labs, most recently as the Vice President of Marketing for Starport Systems engaged in development of RFID chipsets and mobile communications. Prior to that, Mr. Gharapetian was the Vice President of Global Marketing & Global Product Management at Targus Group International, the industry leader in notebook cases and mobile accessories. Prior to its acquisition by Imation, he was the Vice President of Marketing and Product Development at Memorex Products Inc. where he was instrumental in raising Memorex’ brand positioning and expanding its product portfolio. Prior to Memorex, Mr. Gharapetian spent several years at Yamaha Corporation of America where he last served as the General Manager of the Multimedia Products Division of Yamaha Electronics. Mr. Gharapetian received his M.B.A. in International Business from the top-ranked (by WSJ, FT, and Business Week) American Graduate School of International Management, Thunderbird, in Arizona. |