As general manager of online comparison shopping for Shopping.com, Alisa Weiner oversees all business operations for the Shopping.com and DealTime comparison shopping sites, including strategy, product development, Internet and consumer marketing and business analytics. Alisa originally joined Shopping.com in 2006 as director of consumer marketing. Prior to Shopping.com, Alisa was vice president of advertising and merchandising at Hotwire, joining as one of the company’s earliest hires in April 2000. At Hotwire, she oversaw brand strategy, offline advertising and product merchandising, as well as online and store creative. Previously, Alisa spent 12 years in various positions in brand marketing and product management at Levi Strauss and Company. While at Levi’s, she worked on the launch of Levi’s silverTab brand, and managed the launch of Levi’s first website in 1995. As the director of eCommerce, Alisa launched and managed the Levi’s and Dockers online stores, overseeing merchandising, marketing and product development.Alisa holds a Bachelor of Arts in English Literature from the University of California, Davis