n a manner befitting an Alexandre Dumas plotline, Alex Kroll arrived at Siegel+Gale by secretly replacing his brother, the extremely well-liked Michael Kroll and shipping the sibling off (and here’s where it becomes more like a Ludlum novel) to a secret, shadow-government reprogramming center somewhere in Washington State.

Alex Kroll brings wide experience and intermittent flashes of talent to copy for AARP, Allstate, American Express, Breast Cancer Dot Org, Cleanrest, Dell, Dewitt Stern Group, Dominion Energy, Easter Seals, HNTB, Houlihan Lokey, KAUST, Microsoft, Motorola, PG+E, Tata, and much of what you read about Siegel+Gale. You’ll encounter his work across a variety of disciplines including broadcast and print advertising, client and S+G collateral, voicebooks and even in the company’s employee biographies.

Excavation was his first post-collegiate job, but he soon discovered a talent for shoveling other material, which drew him, naturally, into another field: advertising, where he began an advertising writer-producer and news anchor for a small Westchester County New York radio station. Lured there by the promise of a six-figure salary, Kroll neglected to notice the placement of the decimal points. From there, it was off to the legendary, now defunct, Ammirati & Puris as copywriter for BMW, UPS, Four Seasons and Grolsch Beer accounts. Leo Burnett and Young & Rubicam followed and then, at long last, he arrived at Siegel+Gale.

Alex’s work has appeared in Communications Arts Magazine and has won awards and distinctions including the One Show, Chicago Windy, Radio Mercury and the London Shows, among others.

A graduate of Princeton University, Alex majored in Russian. His novel, Fourth & Gogol: The True Story of Russia’s Top-Secret American Football Program, was published in 2003. He is married to the lovely Alice, a registered nurse.