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Mr. Barr has 36 years of experience in public relations and journalism. He has worked for newspapers, corporations, trade associations and consulting firms. He founded CARMA in 1984 after foreseeing the value of media content analysis as a strategic and tactical measurement tool. Since that time, CARMA has been a pioneer, leading the industry for 20 years. As the first to commercialize the industry, Mr. Barr has remained true to his vision that CARMA International should be devoted to the business of cutting-edge global media analysis. | 