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As Senior Vice President and Chief Marketing Officer, Alan Scott is responsible for overall go-to-market strategy for Dow Jones Enterprise Media Group solutions serving the financial, corporate and media, and government markets. In this role, he is responsible for marketing, brand, reputation, and customer programs.
Mr. Scott was previously chief marketing officer of Factiva, the former joint venture between Dow Jones and Reuters. At Factiva, Mr. Scott was instrumental in implementing a more customer-centric go-to-market strategy and a new lead generation infrastructure, and he has been recognized for successfully aligning Factiva marketing with the sales process.
An information industry veteran, Mr. Scott brings more than 18 years of executive-level marketing and sales experience in the technology and venture capital industries. Previously, Mr. Scott was vice president of marketing at Giga Information Group. He also spent more than 13 years at Gartner Group in various sales and marketing roles, including group vice president of marketing. Mr. Scott also worked for Spencer Trask & Co., a New York-based venture capital concern and Prescients, a strategic marketing consultancy.
Mr. Scott is a regularly featured speaker at industry events such as: the Reputation Forum, the European Business and Information Conference, the Public Relations Society of America, CMO Council, Forrester Research, Frost and Sullivan Sales and Marketing Conferences, Global Marketing Executive Summit and the Software Information Industry Association. He has been a guest lecturer at Ryder University Graduate School of Business and Syracuse University's S.I. Newhouse School of Public Communication. Mr. Scott is a member of the Advisory Board for the CMO Council and sits on the board of directors of the Software and Information Industry Association.
Mr. Scott earned a bachelor's degree in East Asian Studies from Wittenberg University, Springfield, Ohio, and a language certificate from Shanghai Jiao Tong University, Shanghai, China.
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