As Founder and President of Alpert Executive Search, Inc., Ada Alpert brings definitive leadership, integrity, industry recognition and expert knowledge to recruiting the most talented planners for the most challenging and interesting jobs in strategic planning and brand consulting. Ada has fourteen years’ strategic planning search experience, working with top advertising agencies, brand consultancies and interactive shops across the country. She was one of the very first recruiters to specialize in planning, getting into the field on the ground floor just as some of the more progressive American advertising agencies were beginning to adopt the account planning model from the British. Ada founded Alpert Executive Search in June 1997, after heading up research and planning recruitment for another firm, and along with her growing team of cracker-jack recruiters, has continued to build long-term trusting relationships with clients who rely on her insight, judgement and expertise. Prior to her career in executive search, Ada worked for eight years’ as a strategic marketing researcher at a major New York City ad agency and a custom design supplier. Ada has been a guest speaker at conferences on account planning and has written about planning for Marketing Review. Although an avid traveler, Ada has always lived in New York City and holds a Masters Degree from Hunter College and a BA in Sociology from CCNY. Personal interests include her son, whom she is incredibly proud of, movies, biographies, theater, the beach, a good novel and running.