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Aaron also grew up in a socially progressive household, one in which special emphasis was placed on health, the environment and business. My mother was buying organic produce back in the 1970s, long before it was popular, he laughs. After graduating from UCLA with an individual field of concentration in international political economy, Aaron traveled to Europe and returned home to job interviews in several fields. That s when Phil Genet, whom Aaron met 14 years earlier when Phil mentored him in the Big Brothers program approached him with the idea of building a business that would respond to intensifying consumer interest in environmental responsibility. Worldwise, Inc. was born By 1995, Aaron had steered the company toward a single, unwavering and ultimately successful goal: establishing itself as a leading brand of high-quality, cost-competitive and environmentally responsible consumer products. Worldwise s products are now carried by more than 25,000 leading retail stores across the nation. From the media to business groups, trade shows to schools, Aaron frequently speaks and writes about issues surrounding the manufacturing, distribution and marketing of environmentally responsible consumer products. He sits on Wal-Mart s Environmental Advisory Board,Worldwise's Board of Directors and is a member of the Social Venture Network. As president and CEO of Worldwise, Aaron Lamstein remains dedicated to the entrepreneurial and progressive forces that have shaped his life. We re laying the foundation for an industry that has to happen, he says. Sustainability is the key to our future, both as individuals and as a society. | 