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Aaron directs all phases of Digital Influence Group’s creative work from concept and project planning through production. He is responsible for setting the visual direction and concept development for everything from large web site builds to multi-faceted social media marketing campaigns. He develops and executes account growth strategies and orchestrates contact between the account creative team and the client.
Before joining Digital Influence Group, Aaron spent ten years at Digitas, a global interactive services agency, where he worked with top global brands in various industries including financial services, telecommunications, technology, logistics and travel. He created identity systems and brand campaigns designed to drive sales and developed marketing engines to support customer relationship management and to move customers towards online self-service and account management. Aaron also designed enterprise-wide systems to help clients open up new online channels of communications to their customers and other constituencies.
Aaron began his career with stints at Boston Globe Electronic Publishing and News Corporation. At the former, he led the creative department and developed the user experience of Boston.com, a pioneering regional information site. At the latter, he created sites for 20th Century Fox movies (Die Hard with a Vengeance, The Power Rangers), The X-Files, TV Guide and the FX channel. | 